AI-Driven Marketing Attribution Engineer

An AI-Driven Marketing Attribution Engineer specializes in building AI-powered attribution models that track, analyze, and optimize marketing performance. With expertise in multi-touch attribution, predictive analytics, and real-time data processing, they help businesses maximize ROI by identifying the most effective marketing channels.

• AI-Powered Multi-Touch Attribution Model
  Developed a machine learning-based attribution model that replaced last-click attribution, leading to a 35% increase in marketing ROI by accurately tracking customer touchpoints.
  
  Real-Time Customer Journey Analytics
  Built an AI system that provided instant insights into customer behavior, reducing acquisition costs by 20% and improving targeted ad performance.
  
  Predictive Ad Spend Optimization
  Designed a model that forecasted campaign performance with 90% accuracy, allowing businesses to cut wasted ad spend by 40% while scaling high-performing ads.
  
  Cross-Channel Attribution Dashboard
  Integrated data from Google Ads, Facebook Ads, and organic traffic sources into a real-time dashboard, improving campaign performance by 25% in six months.
  
  Automated ROI Forecasting Tool
  Developed an AI-driven tool that accurately predicted marketing returns, helping companies allocate budgets efficiently and increase profitability.